The Beginning!

Dr. Austin Church and John Dwight form John Dwight & Co. to manufacture and sell sodium bicarbonate. Their "Red-Labeled" soda packages become bestsellers.

Tasteful Direct Mail

The first edition of our "Valuable Recipes" mini-cookbook is published. More than 137 editions were created and the tradition lasted almost a century!

A logo is born -or should we say forged?

Austin Church retires and his two sons form Church & Co. They introduce the now familiar hammer- wielding arm of Vulcan, god of fire, on their packages.

Baking Soda Trading Cards!

This early promotion was a hit and lasted, in various forms, for five decades. The first ARM & HAMMER® cards, 2X3 inches in size, were entitled "Beautiful Birds of America". These cards showcased talented artists and they promoted the importance of preserving our environment. These are prized collectibles today—you can find them frequently on e-Bay!

Merger Creates Church & Dwight Co., Inc.


Recycling - Ahead of Our Time

The company instituted the use of recycled paperboard to package household products.

Baking Soda Gains Visibility

Our first full-page color ads ran in national magazines like Good Housekeeping and McCall's, promoting the kitchen and personal care uses of Baking Soda.

ARM & HAMMER® Baking Soda - "A Proven Medical Agent."

"A Friend in Need" health education booklets, started in 1922, educated people about the many money- saving personal care uses of baking soda—bath, body and teeth!.

Post-war consumers learn about...

Baking Soda's versatility from new multi-use 'wheel'.

Spinning our wheels—in a good way!

More quick reference 'wheels' showed how to use ARM & HAMMER® Baking Soda for baby care, camping, and personal care.

At the Forefront of Caring for the Environment

Church & Dwight introduces the first non-phosphate detergent, ARM & HAMMER® Powder Laundry Detergent.

Church & Dwight was Sole Corporate Sponsor
of the First Earth Day.


A new idea—and a star is born:

A box of ARM & HAMMER® Baking Soda in your refrigerator keeps food tasting fresh.

ARM & HAMMER® powder and liquid laundry detergents become bestsellers.

ARM & HAMMER® Introduces Carpet Deodorizer

Offers consumers a convenient and effective way to eliminate odors in any room, not just cover them up.

ARM & HAMMER® Baking Soda Cleans
The Statue of Liberty!

In celebration of its 100th anniversary on July 4, 1986, the Statue of Liberty's inner copper walls were cleaned with ARM & HAMMER® Baking Soda, removing 99 years of coal tar without damaging the copper. More than 100 tons of sodium bicarbonate was used in the restoration.

Creation of ARM & HAMMER® DENTAL CARE® Toothpaste.

Baking soda has long been recommended for healthy teeth and gums. In a toothpaste form, it becomes even more convenient to use.

ARM & HAMMER® Introduces Cat Litter Deodorizer.

This new product, featuring odor-absorbing baking soda, gives consumers a real solution to litter box odor problems.

ARM & HAMMER® Goes Online!

New interactive website at offers all-around-the-house uses for consumer products at the click of a mouse.

ARM & HAMMER® Introduces the Cool Blue Fridge-n-Freezer ® Box

And one lucky couple says "I do" to Fridge-n-Freezer® freshness at a Cool Blue Wedding, hosted by ARM & HAMMER®. This wacky fridge/freezer inspired ceremony took place in the Ice Rink of New York's Chelsea Piers.

ARM & HAMMER® Shakes Things Up

ARM & HAMMER® Baking Soda moves out of the box and into a new plastic Shaker dispenser for sink- side convenience.

Cleaning Across America Event Helps Preserve History

Church & Dwight teamed up with Linda Cobb, the Queen of Clean®, and the National Trust for Historic Preservation to gently clean some of America's historic homes. While highlighting Baking Soda's gentleness and versatility, this partnership created awareness of the importance of historic preservation.

ARM & HAMMER® Launches The Fresh Face Tour

To illustrate the value of using ARM & HAMMER® Fridge-n-Freezer® Odor Absorber, ARM & HAMMER® crossed the country taking photos of the "Yummiest Kid Making the Yuckiest Face." The winner will appear in an upcoming ARM & HAMMER® Baking Soda ad.

ARM & HAMMER® Baking Soda Now Available in a Resealable Pouch.

This convenient, waterproof, 12 lb. Reasealable Pouch comes with its own scoop and is perfect for frequent laundry and pool uses.
Check back here again, because the ARM & HAMMER® Baking Soda history is still being written!

Learn more about our History at